Main Street Bounceback Grant Program

The Wisconsin Tomorrow Main Street Bounceback Grant Program works to provide one-time assistance to new and existing businesses opening a new location or expanding operations in a vacant commercial space.

Program Description:

The Main Street Bounceback Grants program provides $10,000 to new or existing businesses and non-profit organizations moving into vacant commercial properties in Wisconsin. Funds can be used to pay leases or mortgages, operational expenses and other business costs related to the newly opened location as of January 1, 2021. West Central Wisconsin Regional Planning Commission (WCWRPC) has entered into an agreement with the WEDC to deploy the grants in West Central Wisconsin defined as the counties of Barron, Chippewa, Clark, Dunn, Eau Claire, Polk, and St. Croix.

Program Eligibility:

Main Street Bounceback Grants are available to for-profit businesses and non-profit organizations meeting the following criteria:

  • The business is located within West Central Wisconsin
  • The business either is moving into a vacant commercial space or has moved into a vacant commercial space as of January 1, 2021
  • To be eligible, the vacant commercial space needs to be over 400 square feet
  • The business can certify that is has not or will not vacate a commercial space in Wisconsin to become eligible to claim this grant

Businesses are ineligible to apply for the grants if they are:

  • Part of a national or regional chain, unless the business is an independently owned and operated franchise
  • A home-based business or property landlord, unless they are moving their business functions into the vacant commercial space
  • Real estate investment firms that intend to hold the property for investment purposes only
  • Engaged in any illegal activity under federal, state or local law

Or if they intend to use the space for:

  • Storage only
  • Residential purposes

Please note:

  • Sublease business arrangements are not eligible.
  • To be eligible for an award, the business must be occupying and operating the business out of the leased or purchased space.
  • Given the high demand for the program in West Central Wisconsin, grant awards are limited to new or expanding businesses with owner(s) other than those who have previously received an award. This way, we can assist as many businesses and business owners as possible.

To Apply:

Submit a complete, signed application along with the items listed in Section III (Attachments) via email to Susan Badtke.

Click Here for Grant Application.

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WCWRPC Economic Development Video Series

Check out WCWRPC’s new informational video series, which highlights four tools commonly used in economic development in the West Central Wisconsin region. The videos explain what the tools are, ways in which they are used, and how they can help accelerate development efforts in your community. These videos will provide powerful insights into how the tools can help bring the visions you have for your community into reality. 

Visit our YouTube Channel to preview the videos or visit our Economic Development District page for a detailed summary of each video.

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COVID-19 Response

Economic conditions are rapidly changing throughout our Region due to the COVID-19 pandemic. In response, West Central Wisconsin Regional Planning Commission (WCWRPC) and the Regional Business Fund, Inc. (RBF) are developing a list of resources to help communities and businesses in our region respond to immediate and long term losses of income, revenue, and other economic uncertainty we are currently facing. We will do our best to ensure the information we provide is up-to-date and current but we ask for your understanding as we navigate an ever-changing situation we are all experiencing.

Please click here to visit our online resource directory and reach out to the contacts provided if you would like additional assistance or guidance.

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Virtual Brownbag Presentation on Financial Resources for Businesses

Recording is available by clicking here.

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West Central Wisconsin Regional Planning

West Central Wisconsin Regional Planning Commission (WCWRPC) is a multi-county planning agency created under Wisconsin State Statute 66.0309. It was established in 1971 by executive order of the Governor based upon petition from the counties comprising the region. These counties are: Barron, Chippewa, Clark, Dunn, Eau Claire, Polk, and St. Croix. WCWRPC is statutorily charged with the responsibility of planning for the physical, social and economic development of the region. We provide technical assistance and advisory services on regional issues to the local governments and organizations within the region and often serve as a coordinating agency for local programs and activities.

Click here for the 2020 WCWRPC Annual Report.



 Policy Statement

The West Central Wisconsin Regional Planning Commission, as a recipient of Federal funding, complies with Title VI of the Civil Rights Act of 1964 (42 U.S.C. 2000d) and all other applicable Federal regulations.

For a copy of our Title VI Plan, Language Assistance Plan and Public Participation Plan, click here. For a copy of the new WCWRPC Title VI Plan, click here.